ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

Multichannel 95

Multichannel B2C B2B eCommerce 95

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 70

Consumer B2C Merchant Services Omnichannel 70

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […]. Contextual.

Channel 251

Channel Management Consumer Marketing 251

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Although RTP.

B2B 150

B2B B2C Magento eCommerce 150

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

POS 275

POS Channel B2C Social Media 275

Kibo

MARCH 24, 2021

Starting with in-store displays and shopping experiences, and now encompassing home page and app design, merchandising presents products to consumers to help suggest what to buy. With search playing such a huge role in online shopping, it’s time that retailers start to apply merchandising strategies to this important channel.

Customer Experience 118

Customer Experience Customer B2C Recommendation 118

Optimizely

MARCH 22, 2018

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. With a focus on direct to consumer brands, he is always looking for a way to help his clients identify the gaps in their marketing strategy and find new ways to drive revenue. The biggest mistake most B2C marketers make.

B2C 150

B2C Shipping Costs Marketing eCommerce 150

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 278

Technology Retail Customer Experience Presentation 278

BigCommerce

MARCH 31, 2017

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts.

B2B 402

B2B eCommerce B2C Merchant Services 402

Forrester eCommerce

NOVEMBER 18, 2021

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales, can still drive value from direct customer engagement. However, the benefits […].

Consumer 195

Consumer Customer Retail Channel 195

Kibo

JUNE 7, 2022

In addition, 45% of organizations need a digital commerce platform that is oriented to both B2C and B2B on one single platform. . On top of the increasing number of solutions available in the marketplace, the COVID-19 pandemic served as a major tipping point that was responsible for accelerating shopping experiences and consumer expectations.

Channel 62

Channel B2C Multichannel Download 62

Kibo

OCTOBER 18, 2021

Every retailer wants their customers to have the best possible customer experience with their brand, and a disappointing CX is now a major turn-off for consumers. But what’s the best way to achieve it in a highly competitive, multi-channel world? . What Makes for a Great Ecommerce Experience?

Customer Experience 62

Customer Experience eCommerce Customer Multi-channel 62

Retail TouchPoints

OCTOBER 5, 2021

Connect Your In-Store and Digital Experiences with Conversational Commerce. Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them. So the best way to reach them is where they already are.

Omnichannel 279

Omnichannel Customer Loyalty B2C B2B 279

Optimizely

JULY 10, 2018

In 2017, the total number of business and consumer emails sent and received per day reached 269 billion. Email has reached a saturation point as a channel. According to HubSpot , 96% of consumers have unsubscribed from a mailing list, with the top reason for 78% being the sheer volume of emails being they were receiving from a company.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving.

Channel 74

Channel Management B2C Reference 74

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 155

eCommerce B2B Toys B2C 155

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

NOVEMBER 16, 2023

is now private-label, and a new high for private-label brands was reached in 2022, with sales across retail channels reaching $228.6 A particular area of focus is within the health and wellness sector, with around 50% of consumers now saying that wellness is a top priority in their lives. One in four products sold in the U.S.

Retail 270

Retail B2C B2B Consumer 270

ESW

DECEMBER 4, 2023

Brands maintain control over every aspect of their experience, from their data and the look and feel of their ecommerce sites to their content, catalogue, payments, fulfilment, and delivery and returns experience. ESW is an Asendia Group company, a joint venture between La Poste and Swiss Post.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Optimizely

MAY 3, 2018

We’re going to explain exactly what an effective omnichannel marketing strategy looks like AND how you can start to create a coherent strategy for your own B2C brand to drive a powerful customer experience. And 73% of shoppers use multiple channels during their shopping journey. Segment your customers.

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Omnichannel shopping isn’t just a passing trend. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

ESW

MAY 23, 2018

Before the eCommerce gold rush, brands mainly relied on brick-and-mortar retailers such as Target and Walmart to sell to consumers. Today, with the rise of digital commerce, brands have direct access to their customer base. manufacturers currently sell direct to consumer. DTC sales surpassed $6.5

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Instead, people desired meaningful experiences to create lasting memories.

Technology 302

Technology B2C Consumer Social Media 302

Kibo

NOVEMBER 16, 2022

As a result of the pandemic, many B2B companies had to rethink how they do business with their customers and shift their focus to digital channels. Now they’re looking at how they can build upon their digital channels to create frictionless customer experiences. Building B2C-like experiences for B2B buyers .

B2B 71

B2B B2C eCommerce Channel 71

Fabric

SEPTEMBER 12, 2023

Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends. Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. Changing consumer trends highlight the importance of omnichannel retail initiatives.

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. If this digital marketing channel is to be leveraged correctly, then retail-based digital expertise is needed to provide business with a competitive edge.

Multichannel 57

Multichannel Merchant Services Retail Supplies 57

Forrester eCommerce

OCTOBER 4, 2022

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Channel 195

Channel Consumer Customer Experience B2C 195

Optimizely

JUNE 28, 2018

But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. B2B buyers expect personalization experiences and are even willing to pay more. Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space.

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Seamless Customer Experience Wins.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

ESW

JULY 16, 2018

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. This is a dramatic shift from traditional B2C strategies that have dominated retail for generations.

Consumer 84

Consumer eCommerce Social Media Channel 84