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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148
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How B2B Companies are Preparing For an Economic Downturn

Kibo

But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.

B2B 71
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

customers get the same level of quality and service. All the while, they will need their ecommerce site to function amidst the complexities of: bulk orders and order minimums. personalized customer pricing. Upgrade Your B2B Ecommerce Software. Integrate Your Systems for Multi-channel Selling. LTL shipping.

B2B 251
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. The ability to speak directly to your customers and make adjustments has never been easier. What is Ecommerce? Types of Ecommerce. Let’s look at each type of electronic commerce in a bit more detail.

eCommerce 417
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141