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The Key to Creating Flawless B2C Omnichannel Communication

Optimizely

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices? Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

B2C 225
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Move Beyond Email Marketing in Ecommerce

Optimizely

Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. This is expected to continue to grow at an average annual rate of 4.4%

Marketing 236
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147
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A/B Test Your Entire Ecommerce Brand

Optimizely

That’s because there is no “best time to send email campaigns” and no one-size-fits-all approach to building a successful B2C business. That’s why you need to A/B test not only the call to action in your email marketing campaigns, but every aspect of your entire B2C brand. It all depends on YOUR brand, and YOUR customers. Preview text.

eCommerce 294
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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.

eCommerce 199
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The Top 10 Ecommerce Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insights that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth. That’s why it only makes sense to keep track of whether your B2C business is driving second, third, and fourth purchases.

eCommerce 186