article thumbnail

How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies. Improve Site Speed. The B2B Customer Journey.

B2B 178
article thumbnail

7 Principles of Website Design That Drives Sales

Kissmetrics

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. Take note of conversions and bounce rates for each page and improve each page that doesn’t perform well. The conversion rate is the percentage of website visitors performing the action intended for that page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs. Supply Chain Adaptations and More Sustainable Commerce Initiatives.

B2C 321
article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Using videos on landing pages can increase conversions by 86%. The average conversion rate of a Facebook ad Is 9.21%. (Econsultancy, 2012).

eCommerce 187
article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

We’ve seen with several brands massive improvements in conversion just by increasing the site speed. Distraction refers to any element that hinders the conversion potential of your prospect. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them.

article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. All you need to participate here is a product feed and an eCommerce website.

eCommerce 156
article thumbnail

33 Important eCommerce Acronyms Every Retailer Should Know

Demac Media

Related : The Power of CRM for B2C in eCommerce and Retail. Related : The Power of CRM for B2C in eCommerce and Retail. Business to Business is the exchange of products, services or information (aka eCommerce) between businesses, rather than between businesses and consumers.