article thumbnail

Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
article thumbnail

Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Customer 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Customer 150
article thumbnail

The Impact of Live Commerce on Shopping

Smile.io

Of course, with more mobile devices than ever before, the natural effect of those factors is that more people are using the internet for a variety of reasons, from streaming TV and movies to online purchases. Loyalty & Reward Program Insights from Smile.io With smartphone subscriptions reaching 6.4

article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

His blogs, training courses, SEO insights and active Twitter are great resources for any modern digital marketer. Now a highly recognized influencer and speaker in the eCommerce space, Chou has taught thousands of students how to profitably sell physical products online through his training course profitableonlinestore.com.

eCommerce 113
article thumbnail

How to Choose The Right Social Media Agency

Kissmetrics

Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one. This boosts customer loyalty and makes people feel more of an affinity with your brand. So, here are some mighty useful tips for you: Know Your Goals and Desired Outcomes. Increase Engagement.

article thumbnail

A Vendor’s Guide to B2B Ecommerce

FastSpring

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ??

B2B 148