GetElastic
NOVEMBER 9, 2021
Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Let’s take a quick look at some of the survey’s key statistical findings: By 2025, 75% of B2B manufacturers will sell to their customers directly via digital commerce.
Omnisend
DECEMBER 15, 2020
However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.
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Optimizely
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.
Forrester eCommerce
NOVEMBER 17, 2022
Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].
Omnisend
JANUARY 8, 2024
Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.
Optimizely
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.
GetElastic
SEPTEMBER 15, 2021
Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Improved brand reputation.
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