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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Automation helps ensure a seamless customer experience.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

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How to Grow a Successful CRO Program

Kissmetrics

For those with in-house expertise, it can be difficult to shift resources towards a dedicated CRO program. Top management controls budget, resource allocation, and sign-offs for your programs. It often costs far more to bring in new customers than to keep the ones you already have. Here’s how to get started. Conclusion.

eCommerce 280
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

Proper implementation of an omnichannel customer support strategy has a significant impact on a company’s revenue and can bring with it other benefits and advantages, including: Faster resolution of customer cases. Reducing agents’ time handling customer requests. Higher customer satisfaction rates.

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What is Demand Generation?

Kissmetrics

Creating a demand for your product or service means educating people on the challenges they’re facing and helping them understand why it’s worthwhile to invest resources in a solution. You may recognize a need for more and better leads or higher customer retention. The goal is increased visibility and interest in what you do.