Optimizely

SEPTEMBER 18, 2018

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. By becoming a trusted resource for skincare advice and product reviews, Glossier was able to organically build a community of hyper-engaged buyers.

B2C 261

B2C Fashion Magazine Jewelry 261

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

BigCommerce 195

BigCommerce B2B B2C Customer Retention 195

Forrester eCommerce

AUGUST 8, 2022

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

Operations 195

Operations Marketing Management Information 195

Forrester eCommerce

MARCH 5, 2020

I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM). Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities?

B2C 292

B2C Operations Marketing Management 292

BigCommerce

MAY 27, 2020

At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow…

BigCommerce 273

BigCommerce eCommerce Platforms B2C B2B 273

Retail TouchPoints

AUGUST 9, 2021

Today’s brands are increasingly concentrating their energy and resources on top customers — the minority that account for the majority of revenues. For today’s B2C brands, nothing happens outside the context of the customer. The New Balance Sheet.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

JANUARY 24, 2024

The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms. Lance Owide is the Director of B2B for BigCommerce , an open, composable ecommerce platform for established and fast-growing large B2C and B2B brands.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. More often than not, these resources can be repurposed in some way when adding a new business model.

B2C 148

B2C B2B Technology Channel 148

Forrester eCommerce

OCTOBER 20, 2023

In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI. Incrementality testing is a game-changing measurement approach for marketers.

Marketing 417

Marketing Games B2C Operations 417

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. After six months of B2C sales in the U.S.,

POS 278

POS Channel B2C Social Media 278

FastSpring

AUGUST 7, 2020

That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer. Where B2B differs from B2C for the user. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue.

Merchant Services 142

Merchant Services B2C B2B Download 142

BigCommerce

MAY 31, 2018

In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources. They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them. The B2C marketer’s technology challenge. What you need to know about the future of B2C MarTech.

B2C 170

B2C Marketing Technology Customer Loyalty 170

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing. Final Word.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Forrester eCommerce

AUGUST 26, 2020

CMOs often own external communication, while chief human resources officers (CHROs) own internal communication. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. However, they share some of the same goals: to acquire, engage, develop, and […].

Customer Experience 502

Customer Experience Customer Data Customer B2C 502

Retail TouchPoints

FEBRUARY 1, 2022

Expect to see a tremendous amount of resources being funneled into developing and evolving dedicated-seller programs, recruitment and technology integrations with platforms that cater to this audience, such as Shopify. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands.

Small Business Retail 292

Small Business Retail Supplies Retail B2C 292

Retail TouchPoints

APRIL 28, 2021

Our retail network is, and remains, one of the best ways to deliver a meaningful brand experience,” said Jean-Christophe Jaunin, Global B2C Head at Nespresso in an interview with Retail TouchPoints. “We We strongly believe in the relevance and power of retail as a brand-building channel.

Arts 286

Arts Beauty and Health B2C Gifts 286

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

GetElastic

APRIL 8, 2021

B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. Capturing these results for your company requires significant investment of internal and external resources. By 2020, that number is projected to eclipse $1.2

B2B 148

B2B eCommerce B2C Payment Services 148

Retail TouchPoints

APRIL 18, 2024

Whenever I’m looking for something that’s a little bit unconventional in the hotel space, it’s been a really good resource to find exactly what we need.” “They’ve been a major support in terms of sourcing. For example, Mint House has created custom mattresses in partnership with Bear that are now available to buy through Minoan.

Travel 262

Travel Banking Retail B2B 262

Retail TouchPoints

AUGUST 7, 2023

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Lean on Digital Ecosystems Trying to build a digital marketplace by yourself would take too long, and in-house resources would be bogged down with manual processes. Automation helps ensure a seamless customer experience.

Subscription 246

Subscription B2B Mobile Customer Experience 246

Forrester eCommerce

JUNE 8, 2023

Despite any macro headwinds or resource constraints, the objective was always […] In my marketing career, I don’t recall a time where my goal was anything other than to drive (or at least meaningfully contribute to) brand and company growth. If a brand was growing — grow more! If it was declining — turn it around!

Marketing 195

Marketing Other B2C Customer Experience 195

Optimizely

APRIL 5, 2017

A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing.

B2C 170

B2C Shopify eCommerce Article 170

GetElastic

DECEMBER 31, 2021

Or quiz yourself, and see how many of these acronyms you know off the top of your head!

Payment Services 148

Payment Services eCommerce EDI Payments 148

365 Retail

NOVEMBER 11, 2022

Primarily, these include: Business to Client (B2C). Initially, the banking industry focused largely on similar lending and payment services to these well-known B2C applications. The benefits of using some of the newest, most innovative FinTech resources are widespread. Business to Business (B2B).

Payment Services 52

Payment Services B2C Banking Cryptocurrencies 52

Forrester eCommerce

SEPTEMBER 14, 2021

Marketing Resource Management (MRM) tools. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels – critical during the global pandemic and for recovery efforts. Insulation. Circuit boards.

Marketing 195

Marketing Channel Operations Management 195

Kissmetrics

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

B2B 298

B2B SEO B2C Mobile 298

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. You can check them out on the resources page. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success. Conclusion.

B2B 150

B2B Marketing Reference SEO 150

FastSpring

JANUARY 7, 2020

So, for businesses that want to take their review game to the next level, they often have to invest resources to ensure their business gets customer reviews on the right review sites. First, let’s talk about the two main review-site categories: B2C and B2B. B2C Review Sites. B2C Versus B2B Review Sites. Angie’s List.

B2C 78

B2C B2B Banking Travel 78

GetElastic

DECEMBER 10, 2018

B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. Capturing these results for your company requires significant investment of internal and external resources. By 2020, that number is projected to eclipse $1.2

B2B 156

B2B eCommerce B2C Payment Services 156

Kissmetrics

JULY 8, 2021

The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Why Should E-Commerce Companies Use BrickSeek? Think about it. Now you know how much you can afford to charge.

eCommerce 316

eCommerce Shipping Costs Information B2C 316

Retail TouchPoints

JUNE 23, 2020

The “new normal” has ushered in a day of reckoning for brands that have not yet invested the time and resources necessary to build thoughtful, creative and collaborative relationships with their influencers. Roy has provided strategic content marketing advice to B2C brands like Intermix, Havaianas, True Religion, Wilton, Radio Flyer and more.

Marketing 279

Marketing B2C Document Travel 279

GetElastic

NOVEMBER 29, 2021

Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Thankfully, there are a plethora of resources to help guide you on your optimization journey. Does it Matter to Your Brand? We recommend Google's PageSpeed insights tool to start.

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

Retail TouchPoints

DECEMBER 7, 2021

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer experience (CX) strategy is now table stakes in B2C and B2B ecommerce. Customer eXperience” is a complex mixture of tangible and intangible features that fit together like gears in a mechanism.

Arts 276

Arts Customer Shipping Costs Customer Experience 276

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. Georgia Hartley-Brewer, Senior Consultant at people advisory business New Street Consulting Group examines the reasoning behind this upwards industry trend.

Multichannel 57

Multichannel Merchant Services Retail Supplies 57

GetElastic

SEPTEMBER 2, 2021

Essentially you turn the buyer into an educated advocate, and you give them the resources they need to educate others at the account internally. This is true for both B2C and B2B buying decisions. Source: J.D. However, as eCommerce is enabled in B2B, buyers are in active buying processes while they are on your website.

B2B 141

B2B Management eCommerce B2C 141

Kibo

DECEMBER 10, 2020

Since personalization can be targeted to individuals, it can be incredibly valuable even when the scale of customers is lower than in B2C retail. B2B organizations also note that they worry they don’t have enough scale.

B2B 117

B2B B2C Improvements Article 117