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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. Businesses using this model are typically using SaaS or open source technologies.

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

See how Susan Tynan grew her online business and expanded a mostly nonexistent market, all by keeping one strategy as her guiding north star: putting the customer first. True Grit: A Warrior’s Mettle Builds an Ecommerce Brand. Selling B2B or B2C: What B2B and Brands Must Get Right on Technology.

eCommerce 100
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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

With e-commerce sales rising rapidly, there are a few key recommendations to consider so that your in-store sales remain healthy. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

I started recommending SaaS ecommerce platforms to my customers, but many initially pushed back and were hesitant to make the move. The simple truth is that self-hosted technologies are not designed for the pace of change of business today. Not have to worry about security since SaaS ecommerce companies handle PCI compliance.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From product pages that rank highly for both text and voice search, to enviable mobile conversion rates (and an even better checkout workflow), Kelty is winning consumer hearts and minds from their much larger competitors. Mobile conversion rate is up 272% and mobile revenue is up 193% since this time last year!”.

Workshop 419