Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Optimizely

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. Listen to where your customers are. In their home?

B2C 207

B2C Channel Payment Services Customer Experience 207

Optimizely

JANUARY 25, 2018

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Get a single view of your customer. One crucial word: data. What you need to become is empowered. Here’s how.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 296

Customer Multi-channel B2C Omnichannel 296

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195

Mobile Retail Customer Customer Experience 195

Forrester eCommerce

SEPTEMBER 14, 2021

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Mobile 195

Mobile Marketing Customer Customer Experience 195

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 340

Mobile Marketing Customer Experience B2C 340

Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and You need to really understand the target customer, the target audience, and then know what words they need to hear and mirror that back to them. How does your website look on mobile and how is the interaction with the website on mobile?

B2C 150

B2C B2B Marketing BigCommerce 150

Elsner

MAY 20, 2020

In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. eCommerce mobile apps have become the most preferred and interactive relation between businesses and clientele. dollars in 2023.

Mobile 152

Mobile eCommerce Mobile eCommerce Shopping Carts 152

Optimizely

OCTOBER 3, 2017

FOMO is an appealing way to push your customers to click “Buy” again and again. For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Create an Air of Exclusivity.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

Forrester eCommerce

MAY 2, 2024

The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit that alleged it collected location […]

Mobile 217

Mobile Customer B2C Marketing 217

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s not because your customers are purposely trying to confuse you. Resolve customer identity.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Mobile push notifications. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

AUGUST 25, 2020

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 251

Mobile Travel Consumer Marketing 251

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

Forrester eCommerce

APRIL 14, 2021

Use best-in-class examples to prioritize your retail mobile app development.

Mobile 251

Mobile Retail Customer Experience B2C 251

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 211

Subscription B2B Mobile Customer Experience 211

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Groove

NOVEMBER 24, 2020

we're outlining the features of Bigcommerce Enterprise that help to increase conversion rate, average order value and customer lifetime revenue: Cloud-based hosting & compliance. Customization & design. Mobile & SEO optimization. Customization & Design. Omnichannel selling. B2B support. SEO Optimization.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . For other marketers, the real challenge is accessing the customer data. Mobile apps.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. Mobile SEO is desktop SEO. for Holiday 2019.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

GetElastic

APRIL 23, 2019

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. They have quickly taken over customer service functions for a growing number of businesses. The B2C Experience.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Ecommerce Platforms

OCTOBER 24, 2022

With email marketing, companies can capture the attention of their target audience, nurture leads into dedicated customers, and boost average order value. An email marketing campaign can help you to reach billions of customers wherever they are. Certain emails are more likely to generate a positive response from customers than others.

Marketing 196

Marketing B2B B2C Mobile 196

Retail TouchPoints

DECEMBER 21, 2023

Instead, it’s the combination of conversion, average order value and customer lifetime value that matters. By knowing their customers and where they’re coming from, companies can determine when a speedy, conversion-focused checkout should be the priority — and when they should focus on maximizing customers’ cart size or lifetime value.

Payments 232

Payments Retail Shipping Costs Social Media 232

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? As opposed to Amazon, retailers gain access to user data, enabling them to enhance further engagement with customers. In addition, the marketplace offers various customized services to help sellers drive growth. . Facebook Marketplace. Best Buy Canada.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. Are you wondering how to attract local customers ? Businesses that travel to customers may also qualify.

B2B 298

B2B SEO B2C Mobile 298

GetElastic

MARCH 13, 2019

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 Closing the gap.

Mobile 151

Mobile Department Stores POS eCommerce 151

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239