Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

BigCommerce

JUNE 5, 2018

This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Commerce-led. What is Headless Commerce?

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Ecommerce Platforms

JUNE 4, 2017

Cross border ecommerce is a phenomenon that has quietly gained huge momentum as customers purchase products from outside their borders. Conversational ecommerce is seen as a potential use case for customer service which involves the usage of technology to help with communication. What is cross border ecommerce.

eCommerce 159

eCommerce Merchant Services Payment Services Payments 159

Optimizely

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. It’s your job as a B2C marketer to convince them to buy sooner rather than later.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Strategies for SEO. PPC Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ChannelSale

MARCH 21, 2023

In the past several years, the e-commerce industry has gained more popularity than ever. During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items. Back in 2022, it was predicted the global e-commerce market would reach $5.7

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Optimizely

JUNE 29, 2018

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM.

eCommerce 150

eCommerce B2C eCommerce Marketing Technology 150

Optimizely

JUNE 7, 2018

. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 148

B2B eCommerce Payment Services SEO 148

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

JULY 18, 2018

What’s your favorite ecommerce blog right now? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. Writing is a key and powerful part of marketing, no matter what product you’re selling — something that Kaleigh Moore knows well.

B2C 150

B2C B2B Marketing BigCommerce 150

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. the volume of B2C online purchases.

B2B 148

B2B eCommerce B2C Payment Services 148

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Optimizely

JULY 26, 2018

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. Instead, you have to build a strong brand that centers around customer loyalty and customer retention.

Webinar 150

Webinar eCommerce Customer Retention B2C 150

Optimizely

OCTOBER 25, 2018

This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. Not surprisingly, this trade-off between getting something immediately and not having to worry about it until later is a huge attraction for many customers.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Forrester eCommerce

APRIL 30, 2018

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.

eCommerce 272

eCommerce eCommerce Marketing Events Consumer 272

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Customer lifetime value. Are you collecting the right information? How are you using it?

eCommerce 186

eCommerce Social Media Marketing Payments 186

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

Optimizely

DECEMBER 5, 2017

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer. Use customer data to segment buyers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. In 2017, there were 1.66

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Optimizely

JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. Marketplace.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

GetElastic

DECEMBER 10, 2018

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. the volume of B2C online purchases.

B2B 156

B2B eCommerce B2C Payment Services 156

Optimizely

AUGUST 15, 2018

What’s coming next in ecommerce? As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. How to start a successful ecommerce brand from the ground up. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Algopix

MAY 5, 2020

While Amazon , Walmart and eBay still hold more than 60% of the eCommerce market in the US, growing demand translates into greater opportunities. . Best B2C marketplaces in 2020 and what can you learn from them? As opposed to Amazon, retailers gain access to user data, enabling them to enhance further engagement with customers.

B2C 78

B2C Shipping Costs Merchant Services Shipping 78

Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. It all comes down to creating an exciting, clear, and consistent B2C brand.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. The reality? Let’s get started!

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Ecommerce Platforms

APRIL 3, 2020

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. However, there’s another type of ecommerce that doesn’t receive nearly as much attention but boasts even greater sales. B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90