Online B2C Marketplaces Continue Their Rapid Global Growth
Forrester eCommerce
OCTOBER 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
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Forrester eCommerce
JULY 12, 2023
In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.
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Turn Payments Into Personalization: Unlock the Value of Transaction Data
The Pragmatic Path to Composability: Creating Efficient Commerce Systems
Kissmetrics
JUNE 23, 2020
E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. Introducing E-Commerce Unlocked. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.
Forrester eCommerce
MAY 6, 2024
Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.
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Do you want to get a clearer picture of the factors that will impact commerce in 2022? Coming on the heels of two highly unpredictable years, 2022 holds unique opportunities for companies that can adapt to the significant changes in the commerce landscape. We’ve compiled the predictions into a guide: Commerce Trends in 2022.
Forrester eCommerce
OCTOBER 18, 2022
Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.
Forrester eCommerce
AUGUST 2, 2023
Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?
Forrester eCommerce
AUGUST 24, 2022
Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.
Kissmetrics
JULY 8, 2021
Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue. Why Should E-Commerce Companies Use BrickSeek? What Is BrickSeek? Think about it. Who wouldn’t want that?
Forrester eCommerce
NOVEMBER 28, 2023
As champions of the customer, CMOs are pulled in all sorts of directions. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.
Forrester eCommerce
MAY 11, 2022
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […].
Groove
JANUARY 19, 2022
Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?
Forrester eCommerce
OCTOBER 23, 2020
B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
Kissmetrics
SEPTEMBER 6, 2021
That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. Less Competition.
Forrester eCommerce
MAY 8, 2023
CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.
Forrester eCommerce
JUNE 2, 2023
Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […] June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done.
Forrester eCommerce
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.
Forrester eCommerce
JANUARY 26, 2023
But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” Make Brand Experience The Top Priority In All Scenario Plans In our full report, we […]
Optimizely
NOVEMBER 1, 2018
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.
lateshipment
APRIL 8, 2022
Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. The continued increase of e-commerce enterprises will make it more challenging for companies to stand out from the rest. The packaging of your products is a vital aspect of this. Packaging Shapes an Emotional Connection.
Forrester eCommerce
JANUARY 27, 2020
B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].
Forrester eCommerce
MAY 29, 2019
This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.
Forrester eCommerce
OCTOBER 25, 2022
Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.
Groove
APRIL 15, 2024
ECommerce is always changing so that it can cater to the needs of wholesale businesses. B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. What Are the Four Factors Driving B2B to Shift to eCommerce? It also allows you to address customer preferences quickly.
Forrester eCommerce
APRIL 22, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.
Forrester eCommerce
OCTOBER 26, 2023
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.
Forrester eCommerce
MAY 19, 2020
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.
Retail TouchPoints
JANUARY 24, 2024
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.
Forrester eCommerce
MARCH 17, 2020
To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.
Retail TouchPoints
SEPTEMBER 27, 2023
Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. By decreasing barriers to B2B selling and building deeper connections between our customer communities, we can unlock opportunities for small business growth on a much larger scale.”
ChannelAdvisor
JUNE 23, 2022
Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up.
Forrester eCommerce
AUGUST 19, 2020
B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.
Optimizely
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. A missed connection with your customer.
Forrester eCommerce
JUNE 29, 2022
Learn how the customer lifecycle framework helps B2B and B2C business leaders – enterprise-wide! calibrate what are too-often internally focused processes instead of the customer's process and perspective in order to become more customer obsessed.
Forrester eCommerce
APRIL 28, 2022
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Optimizely
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? How will you be analyzing customer data? B2C marketers will stop wasting time on vanity metrics.
Forrester eCommerce
APRIL 15, 2024
Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.
Kissmetrics
MAY 9, 2018
E-commerce seems to be eating up the retail world right now. Here are the five most important factors for success in e-commerce that you can’t afford to ignore. First, let’s talk about why so many e-commerce businesses struggle in the first place. Why many e-commerce businesses struggle.
Optimizely
NOVEMBER 22, 2018
Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. That’s because ecommerce discounts don’t always work. Have you heard of a little event called Black Friday?
Forrester eCommerce
FEBRUARY 2, 2023
In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?” It’s a valid question and a totally understandable one – a common recommendation (including from Forrester) to contend with the loss of third-party […]
RTP blog
APRIL 26, 2018
focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Although RTP.
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