Optimizely

MAY 8, 2018

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data. Start by unifying customer data. But don’t feel bad — you’re not alone.

B2C 186

B2C Customer Customer Data Definition 186

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel? But how do you do it effectively?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 220

B2B eCommerce BigCommerce Omnichannel 220

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality.

Omnichannel 150

Omnichannel Marketing B2C eCommerce Marketing 150

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

B2C 170

B2C Consumer Shipping Costs Supplies 170

BigCommerce

JUNE 19, 2018

Historically, however, in order to properly organize and orchestrate ERP data flow, customer-facing tool options have been limited. APIs are the more modern approach, and used by SaaS services and tools that enable marketing teams to move quickly, while ensuring proper data orchestration is not disrupted. Microsoft Dynamics.

EDI 315

EDI eCommerce BigCommerce Shipping Costs 315

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data? How can you integrate in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. What about omnichannel?

Channel 327

Channel Marketing B2C Omnichannel 327

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. And while Fleet Feet’s 3D foot measuring may sound advanced, Jason is using this data for fairly conventional marketing, such as product recommendations. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Smile.io

JUNE 13, 2022

This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience. What is omnichannel commerce? Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel.

Omnichannel 61

Omnichannel Social Media X-cart Merchant Services 61

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. One of the issues is thatcustomer data is often siloed.

Multi-channel 216

Multi-channel Retail Customer Experience Customer Data 216

Groove

NOVEMBER 24, 2020

Omnichannel selling. Omnichannel Selling. Other notable B2B features include customer groups, price lists (to provide B2B buyers a B2C-like shopping experience), purchase orders, punch out (to customize BigCommerce to your ERP), quote management, advanced search and APIs (to automatically sync data from your ERP into BigCommerce).

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Retail TouchPoints

DECEMBER 21, 2023

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. Member or non-member? High or low price?

Payments 241

Payments Retail Shipping Costs Social Media 241

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Security and compliance Enterprise organizations face distinctive challenges when it comes to PCI compliance and managing data security.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. It also delivers personalized experiences by unifying data collected across touch points. . Why Is Omnichannel Important?

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone. Constantly update your customer data. This, of course, isn’t always easy.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

APRIL 28, 2022

Step 1: Big Data and Predictive Analytics for Supply Chain Sustainability. Data-driven supply chains hardwire predictive analytics and automate decision-making to minimize human errors. Step 4: Omnichannel Commerce for a Single View of Network-wide Inventory, in Real Time.

Supplies 244

Supplies Shipping Costs Clothing Omnichannel 244

Retail TouchPoints

AUGUST 9, 2021

Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer. Brian Goldfarb is the Chief Marketing Officer at Amperity , a leading enterprise customer data platform.

Customer 298

Customer Multi-channel B2C Omnichannel 298

Optimizely

AUGUST 29, 2017

For a B2C marketer, knowing the name and identity of every shopper is incredibly powerful and enables you to market to each individual far more effectively. With a B2C CRM , you can keep track of every page browsed, every product clicked, and every cart left behind — even for an anonymous user.

eCommerce 511

eCommerce B2C Customer Marketing 511

Optimizely

JULY 10, 2018

Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. It’s time to move beyond email marketing and make the move to omnichannel. Now, just to be clear, we’re not saying your B2C brand should stop using email. Try retargeting ads. Send push notifications.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Omnichannel takes over the organization. “To Customer data creates seamless customer experiences.

B2C 150

B2C Omnichannel Channel Customer Experience 150

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JUNE 14, 2018

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. It’s impossible to deliver a consistent omnichannel message across different channels is disjointed and disconnected. The same is true for your marketing and data systems.

Marketing 249

Marketing B2C Clothing Outdoor 249

Optimizely

OCTOBER 19, 2017

As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. To do that, you have to track all of your customer data and understand exactly when and where buyers interact with your brand. If your data is inaccurate or incomplete, you could be sending the wrong message to the wrong buyers.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. Here’s how you can handle the multiple identities of your loyal customers and make the most of your B2C marketing strategy. . This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone. Constantly update your customer data. This, of course, isn’t always easy.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Kibo

SEPTEMBER 7, 2021

The terms omnichannel and multichannel have become the default ways of discussing modern retail. How Does Omnichannel Compare to Multichannel. Omnichannel means giving a consistent experience at every single touchpoint a customer engages with your brand. 7 Reasons Why You Need to Invest in Omnichannel Solutions.

Multichannel 62

Multichannel Omnichannel Multi-channel Social Media 62