Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce PPC Marketing Strategies. #4: Adopt a tiered campaign strategy.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. The post 38 Ecommerce Terms Every Marketer Needs to Know appeared first on Zaius.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kissmetrics

MAY 18, 2021

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. For example, if your website gets 1000 visitors a month and has a five percent conversion rate, you’ll get 50 conversions per month. CRO programs usually work best with scale. Drawbacks to CRO Programs.

eCommerce 280

eCommerce SEO Improvements Document 280

Blue Winston

JUNE 3, 2021

B2B Marketing Automation | B2C Marketing Automation B2B and B2C Marketing strategies became very common in the world of online businesses. B2C Marketing Automation B2C Marketing automation on the other hand is very focused on personal approach to your customers through individual, specific emails.

Marketing 67

Marketing Social Media B2C PPC 67

Kissmetrics

JUNE 5, 2018

He’s in the B2C world and is selling fitness supplements. per click when it comes to PPC ads. And the Nationwide example has so much text on the other hand. So much so, Nationwide will still generate sales, but nowhere near the percentage of that AAA PPC landing page. Luckily for me, I didn’t have to spend $1.2

SEO 259

SEO PPC Blog Conversion Optimization 259

Omnisend

JULY 26, 2023

WYSIWYG – what you see is what you get YOLO – you only live once How to use text abbreviations Check out these examples and tips on using text abbreviations in your business and marketing SMSs. Example 1: Sharing a discount “Visit ABC Clothing Store ASAP for a great deal! Example 4: Customer service “Thank you for contacting Omnisend.

Games 60

Games B2B Clothing Events 60

Kissmetrics

FEBRUARY 23, 2021

Check out this example from Starbucks. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. If your brand is B2C and targets young consumers in particular, creating a sponsored Snapchat filter could be a winning strategy.

Social Media 266

Social Media Recommendation Consumer PPC 266

Omnisend

JANUARY 5, 2024

For example, if your target audience is professional female Millennials in their late 20s and early 30s, you could include their lingo and customize your homepage to showcase relevant products. For example, CocaCola uses black, white, and red as its primary website colors. This helps search engines understand content better.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Kissmetrics

OCTOBER 13, 2021

If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Selling to B2B is a little different from B2C. For example, one company will buy raw materials from another to make their final product. Paid ads have a 200 percent ROI rate.

B2B 290

B2B Social Media Shipping Costs Marketing 290

BigCommerce

AUGUST 10, 2018

Examples of using a funnel from content to conversion via WordPress ecommerce. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Let’s look at a few examples of the customer value sales funnel. Think more expensive products, B2B, etc.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction. Ahrefs is an excellent example of this.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. For example, someone searching for “mens hiking boots” is going to require different content than someone searching for “mens Vasque Sundowner” or “Vasque vs Asolo boots.” The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 80 INSTAGRAM SHOPPING EXAMPLES TO INSPIRE YOU NOW. Are the most expensive and broad keywords out of reach for your PPC budget? For example, you might go in this order: “Brand, Gender, Product, Color, Size.”.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

JANUARY 3, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Brandwatch recently put out a list of some of the top social media marketing campaigns of 2019 based on quantitative performance data. Listen instantly here!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. For example, you should bid higher on flip flops in the summer and snow boots in the winter—but the tiers will remain the same. Take one of our wholesale retailers as an example.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. For example, someone searching for “mens hiking boots” is going to require different content than someone searching for “mens Vasque Sundowner” or “Vasque vs Asolo boots.” The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

FastSpring

DECEMBER 8, 2022

as an example: “You charge in U.S. Whether you’re trying to manage reduced tax rates, customized taxation, tax-exempt transactions, B2C or B2B — everything is handled for you. You’re advertised In PPC, you’re advertising on social media and maybe even have affiliates. David used the U.S.

Marketing 78

Marketing Payment Services Merchant Services Payments 78

Kissmetrics

MARCH 2, 2018

AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. On the B2C side of things, welcome emails generate 320% more revenue than general promotional messages. For example, your life is easier when you put the majority of the load on your MarTech stack. Optimizely.

Social Media 206

Social Media Multi-channel Channel SEO 206

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Last updated July 2, 2020.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Last updated August 4, 2020.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

FEBRUARY 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

ROI Revolution

OCTOBER 7, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. What is real-time payment?

eCommerce 78

eCommerce Social Media Payment Services Payments 78