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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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High Levels Of Trust Elude US Financial Services Firms Again

Forrester eCommerce

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. And most are thinking like retailers when it comes to personalization — […].

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How Exploration Drives Breakthrough Digital Business Strategies

Forrester eCommerce

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

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What is FinTech and how does it impact the financial sector?

365 Retail

Primarily, these include: Business to Client (B2C). Initially, the banking industry focused largely on similar lending and payment services to these well-known B2C applications. However, with the large scale arrival of FinTech, companies and their bosses can obtain loans and other financial services within minutes.

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

Oracle NetSuite is a business management tool that improves business efficiency across all locations on a centralized system. Over 400,000 businesses in those three categories use NetSuite to simplify their business processes across different industries like: Professional and consulting service. Financial services.

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9 Internet Trends You Need to Know About This Year

FastSpring

Whether it’s using data to improve customer experiences, open new markets, or make processes more efficient, data is helping companies unlock their potential. MercadoLibre CFO Pedro Arnt said the company has focused on pushing its Wallet-enabled payments services to drive the company’s growth. Everybody loves free stuff.