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Expanding Global Commerce: ESW Cartridge for B2C Commerce Launches on Salesforce AppExchange

ESW

Expanding DTC channels to global markets involves many complex and moving parts. The ESW Cartridge for B2C Commerce is a light-touch integration that lets brands give their customers a seamless, domestic-equivalent purchase and post-purchase experience. And now, that solution is available for SFCC clients on the Salesforce AppExchange.

B2C 78
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The Past, Present, and Future of eCommerce with Shopify

Groove

The Present With so many unique eCommerce platforms on the market, why have so many merchants all chosen to host their online stores with Shopify? With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans.

Shopify 195
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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Create Multi-Layered Content. The answer?

B2B 314
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here.

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What is Headless Commerce? The Ultimate Guide for Retailers

Fabric

Headless commerce lets brands deliver seamless experiences across sales channels, providing a consistent customer journey regardless of where and how a customer embarks upon it. This means brands can differentiate the customer experience from channel to channel to create a consistent experience where desired and differentiation when needed.

eCommerce 130
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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

The solution doesn't just present itself as a platform but also as a means to assist you in boosting sales via its features. So in this BetterCommerce review, you will find out if this platform is as great as it presents itself, its primary features, ease of use, pros and cons, pricing, and frequently asked questions about the platform.