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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. This presents an opportunity for you to reach a highly targeted audience because you know and understand the demographics of the people watching the sport. Is it the right fit for your business?

B2C 312
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How to Use Voice as a B2C Acquisition Channel

Optimizely

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. Now is the time to get started.

B2C 207
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Expanding Global Commerce: ESW Cartridge for B2C Commerce Launches on Salesforce AppExchange

ESW

The ESW Cartridge for B2C Commerce is a light-touch integration that lets brands give their customers a seamless, domestic-equivalent purchase and post-purchase experience. Fluency Express provides a user-friendly integration, enabling retailers and brands to present their catalog in localised formats tailored to their target markets.

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The Martech Roundtable: The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers, Part 1

Forrester eCommerce

In December, B2C […]. As marketing clouds continue to expand, new technologies achieve mainstream adoption, and marketers double down on customer insights and personalization, the fast-paced martech space has become just as convoluted as it is critical to brands’ customer engagement success.

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The Martech Roundtable: The Past, Present, and Future of Marketing Technology for Business and Consumer Marketers, Part 3

Forrester eCommerce

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
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The Martech Roundtable: The Past, Present, and Future of Marketing Technology for Business and Consumer Marketers, Part 2

Forrester eCommerce

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.