Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report
FastSpring
OCTOBER 25, 2023
And does it improve B2B sales too, or is it more just a B2C advantage? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. How B2B vs. B2C sales compare. could mean a lot more revenue if it’s a slice of a much larger pie.
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