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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Here are 3 examples of health and beauty brands succeeding in a crowded space by harnessing data to create unforgettable, personalized experiences for their shoppers.

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Former Target, Macy’s Execs Join Bed Bath & Beyond Marketing Team

Retail TouchPoints

He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath & Beyond, buybuy BABY and Harmon Health and Beauty Stores , in addition to launching a portfolio of new owned brands starting in spring 2021. .

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

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The Benefits of eCommerce Personalization

GetElastic

Seventy percent of consumers like personalization, as long as brands are using data they’ve shared directly.”. From Starbucks, travel, health and beauty, grocery, to your local pharmacy, there are benefits to membership. Research shows today’s shoppers care how you get their data and what you do with it. Source: Twilio.

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The Best Accounting Software for Shopify Users

Ecommerce Platforms

You can also run business health reports, and leverage bonus features like mobile mileage tracking. per month: All of the features of Lite with 50 billable clients, automatic receipt data capture, business health reports, double-entry accounting, accountant invites, and mobile mileage tracking. Options include: Lite: £3.50 Plus: £5.70

Shopify 192
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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Health & Beauty.

eCommerce 411
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The State of Ecommerce Customer Loyalty in 2023

Smile.io

While Health and Supplements has maintained its lead with a repeat customer rate of 33%, Jewelry and Accessories saw the largest growth of 8.7% While Health and Supplements and Food and Drink decreased, purchase frequency increased, indicating customers placing smaller orders more often. All other industries grew 3.6% YoY growth.