Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand
Omnisend
MARCH 31, 2021
The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.
Let's personalize your content