Inflow Insights

DECEMBER 14, 2021

Editor’s note: This blog was originally published in 2017. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. It’s for good reason that we recommend Shopping campaigns to all of our eCommerce business clients.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

NOVEMBER 17, 2021

Editor’s note: This blog was originally published in 2019. In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. In this case study, we’ll show you how testing upsell placement for one client led to a 3.3%

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

Smile.io

SEPTEMBER 10, 2020

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. There are so many things … Gabrielle Policella The Smile.io

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Pitching the press.

eCommerce 340

eCommerce Social Media Reference Article 340

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). However, your choice may depend entirely on which ecommerce platform integrates easiest with each 3PL. Red Stag Software. ShipBob Customer Support.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. We recommend checking them out and having a play around as the best way to learn the ropes. That might mean a direct response landing page, an ebook, or a blog post/other form of content marketing asset.

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. whether it be a blog, webinar, eBook, etc. ? and consumers are beginning to expect this from brands.

Social Media 361

Social Media Marketing Webinar White Paper 361

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. She’ll soon have similar pages for Blog reviews and Media reviews as well. Case Studies. Case studies are not the best use case for every ecommerce company. BigCommerce Case Studies. Read more. .

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Groove

OCTOBER 1, 2020

All of your blogs and eBooks should be written with the same tone of voice to maintain a consistent brand image. There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more.

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eCommerce Social Media SEO Mobile 300

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Here’s what we recommend: Step 1: Brainstorm offers and ideas.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). A personal touch could also mean implementing personalized recommendations based on recent product views or purchases. Stop posting any content with a link to your blog or website. All of those recommendations are a call to community-building.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. When I started this blog, I made the newbie mistake of not including a way to accumulate email addresses. Build a Blog Marketing Community. Chapter 2: Design Your Blog for Optimal Lead Generation.

Shopify 36

Shopify Payments Blog Social Media 36

BigCommerce

AUGUST 8, 2017

You don’t have to wait for someone to run your promotion or read your blog. Pinterest’s demographics suggest products targeted toward millennial women from the US will do very well with their ad platform, and case study data confirms this. Recommended title=”Learn More About Snapchat Advertising”].

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

FEBRUARY 27, 2019

We recommend all eCommerce companies think of CAC and ROAS at this granular of a level. When you look at it from the lens of last-click attribution, the blog post will get credited with the sale. So we have an extremely detailed understanding of ROAS along all paid acquisition programs down to specific ads and attributes.

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Multi-channel eCommerce Marketing Channel 128

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Heck- we even built an entire blog around ecommerce platforms:). What is a b2b ecommerce platform?

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B2B eCommerce Payment Services Multi-channel 132

Inflow Insights

APRIL 1, 2020

We recommended that they highlight this in their messaging. The only changes they’ve made is to postpone the launch of their blog, which they had planned for this time. Looking at eCommerce Marketing Long-Term. SEO: How to Pick and Profit From Long Tail Keywords for eCommerce. Baby Products.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

BigCommerce

DECEMBER 5, 2017

You’ll also find recommendations on BigCommerce apps and integrations that fellow entrepreneurs use to succeed. It is the cost spent on acquiring new customers (marketing expenses) divided by the number of customers acquired for that given period. . Additional Recommended Reading. Additional Recommended Reading.

Customer 381

Customer Live Chat Social Media BigCommerce 381

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. In this blog, we’ll tell you exactly how to scale your eCommerce product copywriting, either manually or with the help of a few choice tools. We also recommend boosting your product descriptions to at least 150–300 words.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223