Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. In this blog, I’ll explain how to do so, using two previous clients as examples.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

DECEMBER 26, 2018

A tactical approach sounds like this: “We publish one blog post per week and build five links to each of them.”. A PPC agency might run three ads a week, then rotate them on your behalf. Or a CRO agency might run one conversion test every three weeks. Others build slowly over time.

eCommerce 117

eCommerce Article PPC Improvements 117

ROI Revolution

JUNE 3, 2020

Trick question – it doesn’t have to be, and shouldn’t be, one or the other. These techniques can be used in tandem to increase your brand’s reach and conversions. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

SEPTEMBER 16, 2019

A simple conversation with 6 exchanged messages makes a visitor 250% more likely to become a customer.”. The takeaway here is: Yes, live chat does increase sales and other conversions. But the actual chat conversations don’t need to be that complicated, nor do they need to be long and time-consuming to get people to convert.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Payoneer

OCTOBER 9, 2018

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization. Explain why you’re better than others.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20

Inflow Insights

DECEMBER 8, 2021

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion.

Improvements 106

Improvements Marketing PPC SEO 106

Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. But the degree to which they deliver depends wildly on other factors. There’s a lot of other things at stake. There’s a lot of other aspects to consider. In that case, not only has Facebook and other digital technology killed ad creativity, it’s also killed ad effectiveness.”.

Marketing 211

Marketing PPC Other Customer 211

Retail TouchPoints

APRIL 13, 2021

Google has long used other metrics to measure page speed and performance, and these are just the newest ranking signals in that campaign. While your developer or SEO team implements updates to satisfy these new ranking signals, continue producing quality ecommerce content like: Blogs Videos Buying guides Product reviews Infographics And more.

SEO 163

SEO Improvements Recommendation Mobile 163

BigCommerce

SEPTEMBER 26, 2017

Before you think “ But I have too many pages for this! ”, know that some pages should be optimized over others. The rule of thumb is that the page should attract at least 10% of your total website traffic to be worth the effort of optimizing it. subscribing to your blog. And, of course, that conversion can be a sale.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

ROI Revolution

DECEMBER 20, 2017

It’s crucial that your business focus on optimizing your website with a mobile-first mindset. Once you’ve got that figured out, then you can optimize for other devices as well. Get our 2018 Ecommerce Retailer Checklist , which takes a step-by-step approach to optimizing your ecommerce business for 2018.

eCommerce 60

eCommerce Mobile PPC SEO 60

eCommerce CEO

AUGUST 19, 2017

And don’t forget the importance of an ecommerce blog for your store. Having a blog is a great way to demonstrate authority and credibility, flex your SEO muscles, and heighten customer acquisition for your online business. If you want a run-down on why and what other ecommerce shopping carts are out there, check out the full list.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

In that context, dropshipping is significantly the opposite of what traditional retailers and other ecommerce merchants have to deal with. You’ll be thrilled to find how useful other ecommerce websites can get while trying to carve a niche. You only need to build an online presence and create product listings. How Dropshipping works.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

MARCH 2, 2021

Connected TVs and other OTT offerings saw the biggest increase. Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. and 18 other countries. January 19 update. in Q2 2021 over Q1 2021.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Total retail sales were up 11% year-over-year this June, a 10.4%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! November 4.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

of CMOs report seeing more reviews and other posts about brands online and 58.8% The remaining percentage is made up of other platforms that combined to make up 35.6% processed transactions were real-time last year, with this digital option more advanced in other countries. April 22 update. April 13 update. Still, only 0.6%

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As part of the Prime Day halo effect , other major retailers will also run sales to rival Prime Day. On Wednesday, June 16th at 2 pm ET , join experts from ROI Revolution, Listrak, Partnerize, Yotpo for 12 strategies to navigate these unchartered waters as brands like yours approach a back-to-school shopping season like no other.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

of CMOs report seeing more reviews and other posts about brands online and 58.8% The remaining percentage is made up of other platforms that combined to make up 35.6% processed transactions were real-time last year, with this digital option more advanced in other countries. April 22 update. April 13 update. Still, only 0.6%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 2, 2020

While some trends have accelerated, others have declined unexpectedly, and the impact your brand is feeling depends largely on your industry. At the same time, Prime Day is a time when consumers are eager to buy , creating increased opportunity for brands to leverage their websites and other marketplaces to drive sales. 6/30 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

Retailers have not yet announced their store opening plans for the other Cyber 5 days but we can expect more announcements in the future. Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Walmart was the first major retailer to announce it close on Thanksgiving.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JANUARY 5, 2021

Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. As we start a new year, COVID-19 cases are continuing to grow in the United States and other countries around the world. December 31 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 1, 2020

PS: If you’re not currently signed up for the COVID-19 Compass, you can subscribe here to get it delivered to your inbox every other week! . Retailers have not yet announced their store opening plans for the other Cyber 5 days but we can expect more announcements in the future. Here’s a look at what you may have missed. 7/21 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

APRIL 8, 2021

Stay up-to-date on the latest iOS update news and how it will impact ecommerce brands like yours on our Apple iOS 14 Update: Impact on Digital Marketing + Ecommerce Brands blog, updated weekly. Connected TVs and other OTT offerings saw the biggest increase. Welcome to the first update to our COVID-19 + ecommerce blog of 2021.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2020

and 18 other countries. Dive deeper into the Prime Day wins that happened despite COVID-19 in our Prime Day recap & stats blog post ! PS: If you’re not currently signed up for the COVID-19 Compass, you can subscribe here to get it delivered to your inbox every other week! . Prime members saved more than $1.4 10/15 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Brands who are able to extend layaway and other “buy now, pay later” options like Klarna, Affirm, and Afterpay may see this holiday season may see a boost in sales. and 18 other countries. Dive deeper into the Prime Day wins that happened despite COVID-19 in our Prime Day recap & stats blog post ! 10/15 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2022

We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! November 4.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 9, 2020

PS: If you’re not currently signed up for the COVID-19 Compass, you can subscribe here to get it delivered to your inbox every other week! . Retailers have not yet announced their store opening plans for the other Cyber 5 days but we can expect more announcements in the future. Here’s a look at what you may have missed. 7/21 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

NOVEMBER 4, 2021

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Total retail sales were up 11% year-over-year this June, a 10.4%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Total retail sales were up 11% year-over-year this June, a 10.4%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Total retail sales were up 11% year-over-year this June, a 10.4%

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

Connected TVs and other OTT offerings saw the biggest increase. Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. and 18 other countries. January 19 update. in Q2 2021 over Q1 2021.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JUNE 2, 2020

The masks come in sets of two, each with a label that has a big, positive message like “lift others up” and “keep smiling.”. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122