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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

You leverage the power of free to kickstart the first step in your customer value optimization process. Think about it: They went to Google and typed in something specific to end up on your blog post. Find Out What Your Customers Want. You’ve now painstakingly compiled insight into what your customers want.

Customer 360
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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

PPC 69
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Automation, Smart Shopping, & Performance Max.

Marketing 172
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Replatforming Your Website: Avoid Marketing Pitfalls

ROI Revolution

If you aren’t aware of the common pitfalls that go along with a website overhaul, this transition could cost you time, money, and customers. This blog is a sneak peak into our recently updated report on replatforming your website. All are areas where your business can be greatly impacted. Claim your copy here! Technical Pitfalls.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. There are countless ways to motivate customers to opt-in to your email subscriptions.

eCommerce 120
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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

The even bigger perk is that once you do have more budget for paid ads, if your organic presence is optimized, then you’ll have the opportunity to dominate the first page of search results and increase awareness even more with customers who are shopping for a product like yours. Make sure important buttons are prominent on your landing pages.