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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. First impressions count, and we do judge many books by their cover.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Type your main keyword (e.g.,

Marketing 350
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. It’s time to take your SEO and PPC efforts to the next level. COVID-19 industry updates: automotive, apparel, & gaming.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. 9/28 update. QoQ increase. 6/23 update. 5/26 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. It’s time to take your SEO and PPC efforts to the next level. COVID-19 industry updates: automotive, apparel, & gaming.

eCommerce 156