The Google Ads Strategy of Glossier (Case study)
Store Growers
JULY 9, 2019
One will be different kinds of website visitors (Product viewers, shopping cart abandoners, etc). This list also shows the impact that a product name can have on the cost per click: “Glossier cloud paint” – does not include the generic category description (blush) – CPC: $0.31. A 6x difference in cost per click !
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