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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. Mobile shopping continues its rapid rise to constitute over 63% of e-commerce sales. trillion dollars from 2022 to 2023.

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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

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Kibo Announces Ecommerce Quarterly Benchmarks for Q2 2020

Kibo

In our recurring quarterly benchmark report, we looked at ecommerce activity like page views and site visits as well as KPIs, like conversion rate and average order value (AOV), across channels and regions. What we found is that different regions relied on different online channels such as mobile and desktop to browse, shop, and convert.

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Q4 Ecommerce Benchmarks Reflect Dramatic Acceleration in Online Shopping

Kibo

We look at this data across regions and channels to help retailers compare their own performance to their peers. The EQ delivers a fresh, relevant perspective that will help retailers build new, more accurate benchmarks that more accurately reflect consumer behaviors that are likely here to stay.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

After all, retailers are striving to rapidly adapt to evolving consumer demands. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Several studies point out that customers still prefer in-store shopping.

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