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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels. These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Longer term, we see opportunities for Klarna’s 90 million global consumers to share their shopping expertise as part of a social shopping ecosystem that defies physical and online boundaries, aligned to Klarna’s mission to ensure people can shop, bank and pay in ways that suit them and their lives today.”.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. ’ This shopper base is made up of consumers who only want to buy at a discount.

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[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Google Shopping. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping. Then Amazon came along.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024.

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Introducing Channel Advice, An E-Commerce Video Series

ChannelAdvisor

Thus, Channel Advice was born. Also, consider using comparison shopping sites to capture consumers looking for deals! . And don’t forget to subscribe to our YouTube channel to make sure you don’t miss an episode of Channel Advice!