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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. According to Google , customers searching for a “discount code” has increased by 50% in the last year. Dashing to New Digital Channels.

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Kibo Announces Ecommerce Quarterly Benchmarks for Q2 2020

Kibo

In our recurring quarterly benchmark report, we looked at ecommerce activity like page views and site visits as well as KPIs, like conversion rate and average order value (AOV), across channels and regions. What we found is that different regions relied on different online channels such as mobile and desktop to browse, shop, and convert.

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What Should You Look for in an Ecommerce Platform?

Kibo

The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end. Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Personalization does.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, merchants need to identify each customer as the same individual no matter what channel or device they use. The Full Retail Brand Experience.

Arts 50
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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Future demand across channels.