article thumbnail

What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Different teams need access to the platform to update the product catalogue, design new pages, pull reports, and make changes for SEO. Mobile shopping is on the rise. Admin Tools and Settings.

article thumbnail

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon Prime Day 2020 Prep (Part 1): The New Normal in a New Ecommerce World

ROI Revolution

This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. However, the unpredictability of 2020 has left many executives wondering how to make the most of the major shopping event. will look outside of Amazon to comparison shop during Prime Day. What is the future of Prime Day?

article thumbnail

Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness. Focusing on channels besides Amazon during this shopping event can be a great way to capitalize on shoppers’ generalized higher intent to buy. Prime Day shoppers will look outside of Amazon to comparison shop. Prime Day Beyond Amazon. 7 in 10 U.S.

Webinar 148
article thumbnail

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). Look for review and comparison sites. Comparison shopping engines can also bring in revenue by linking to your product pages. Executive Summary.

eCommerce 344
article thumbnail

Ecommerce Glossary

AcquireConvert

Comparison shopping engines: websites that allow shoppers to browse the same product sold by multiple retailers, e.g., Google Shopping. Customer acquisition: the process of attracting new customers to your business, usually through your marketing strategies (SEO, social media marketing, content marketing, etc.).

article thumbnail

24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

As a result, your store could benefit from tons of links from authority news sources, which is great for both traffic in the short term and SEO in the long term. Beat the Competition on Comparison Shopping Engines. They can also help attract links, which is good for SEO. No company pulls a better PR stunt than Virgin.

eCommerce 332