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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . Personally, which channel do you prefer?

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. You can also experiment with multi-column layouts, add video and images, edit on the fly, and mark certain emails as mobile-only. At the same time, emails can also get overwhelming for customers.

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Omnisend vs Attentive: A feature-by-feature comparison

Omnisend

Find out by reading this detailed review and comparison post. You can create multi-touchpoint marketing campaigns, leading to higher conversions and ROI. Here is an Omnisend vs Attentive quick comparison. This method is useful for offline channels, such as in-store signage or print ads.

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5 Retail Management Software Options for Multi-Channel Success

Fabric Blog

By conducting research and comparisons online before visiting a brick-and-mortar retailer, customers limit their browsing time. Consumers are treating the traditional shopping experience as increasingly transactional. Shifting consumer trends are evident in the increase of options such as curbside pickup—which grew from 10.8%

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Magento vs WooCommerce: An in-depth comparison

Omnisend

Nevertheless, it helps to have an in-depth comparison of these two incredibly popular ecommerce platforms. Although Shopify is incredibly popular for a good reason, this comparison focuses on Magento vs WooCommerce as these two are both open-source platforms, while Shopify has only paid plans. Magento in-depth comparison.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . And Klarna isn’t the only payments provider eyeing super-app status — earlier this week PayPal launched a unified rewards program for its users.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.