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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Be Transparent About Inventory Challenges .

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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Mind the gap: How AI is giving retailers a competitive edge

Talkoot

It’s the ultimate way to create a customer-centric journey without the guesswork. By better understanding your customers, you can predict future purchasing behavior and tailor your interactions with them. This leads to increased customer loyalty, higher engagement levels, and, ultimately, more sales.

Retail 78
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Everything you need to know about identity resolution

Liveintent

Unfortunately, interactions between your business and target audiences are fragmented across a sea of devices, platforms, and channels, making methodologies like identity resolution a critical component of today’s marketing efforts. With identity resolution, you can: Create a single customer view. Create robust customer segments.

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How Customer Affinities Power Personalized Campaigns

Optimizely

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. First-party data. The second way to collect the necessary information is to ask customers for it.

Customer 270
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417
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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.