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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Whatever it is, there’s a way to illustrate it. You must show what you sell.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Don’t get caught up thinking of every possible customer; focus on the two or three audiences that will be the most likely to make a purchase. SEO (Organic Search). Email Marketing.

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Google Shopping Strategies to Fight Amazon

Optimizely

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. Google is working hard to compete with Amazon, and now offers a new channel to reach your buyers. In terms of ROI per channel, the numbers for Google Shopping also look promising.

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Top 5 China Ecommerce trends to watch in 2023

365 Retail

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Brands in the ‘Great Outdoors’ will climb new heights From skiing and flying discs to camping, the boom in outdoor gear has signalled a shift from a category regarded only for competitive professionals, to one promising accessible fun.

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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. The first step is to find a channel to engage with your customers after they make their first purchase.

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