Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 282

Multi-channel Games Retail Social Media 282

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

FEBRUARY 9, 2023

None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve

Customer Data 179

Customer Data Customer Omnichannel Electronics 179

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 217

Multi-channel Retail Customer Experience Customer Data 217

Retail TouchPoints

OCTOBER 25, 2023

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

Multi-channel 315

Multi-channel Customer Experience Mobile Improvements 315

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Sailthru

FEBRUARY 5, 2020

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. Raise does this well, using a long-term multi-channel approach. But how do you go about getting it?

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition? including CCPA.

Multi-channel 231

Multi-channel Customer Social Media Retail 231

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

Retail 268

Retail Social Media Multi-channel Channel 268

Optimizely

AUGUST 7, 2018

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer? What customer lifecycle data do I need?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. That needs to change. The New Balance Sheet.

Customer 298

Customer Multi-channel B2C Omnichannel 298

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Pros: Multi-channel marketing capabilities.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Optimizely

JUNE 18, 2020

With a rapidly growing market, competition is fiercer than ever. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 264

Social Media Multi-channel Customer Loyalty Shopify 264

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 59

Games Marketing Multi-channel B2C 59

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . So what does 2022 hold for the subscriptions market? The subscription phenomenon. billion by 2025. The rise of hybrid retail.

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. How to Inspire Customer Loyalty with an Assist from AI Brands can now replicate a positive in-store experience online, but the right AI products can equip them to level up when it comes to personalization.

eCommerce 200

eCommerce Order Fulfillment Fulfillment Multi-channel 200

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Yet, channel distribution is necessary in order to win sales. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

Merchant Services 220

Merchant Services Payment Services Payments Banking 220

Korona

JANUARY 26, 2023

Customer experience is at the heart of running a multi-channel retail store. Other channels such as social media, SMS, email, and online stores are all avenues to leverage for selling products and increasing the efficiency of your overall operations.

Point of Sale 52

Point of Sale Payment Services Multichannel Payments 52

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. For marketers, this means eCommerce agility should be top of mind. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 To kickstart the creation of your online store, you start with a simple template, which you can then customize with Shopline’s drag-and-drop editor. . For instance, You can add and move products in bulk to publish to multiple sales channels.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. The Benefits of Using Big Data in Ecommerce.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already!

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Ecommerce Platforms

JANUARY 11, 2023

With so many different options on the market, it’s easy to be overwhelmed by the sheer volume of choice. We’ve assessed some of the most popular webinar platforms on the market, to bring you this list of the top contenders available. Plus, there are transcriptions available to help you boost engagement among your customers.

Webinar 197

Webinar Live Chat Multi-channel Events 197

Ecommerce Platforms

JANUARY 11, 2023

With so many different options on the market, it’s easy to be overwhelmed by the sheer volume of choice. We’ve assessed some of the most popular webinar platforms on the market, to bring you this list of the top contenders available. Plus, there are transcriptions available to help you boost engagement among your customers.

Webinar 196

Webinar Live Chat Multi-channel Events 196