Remove Channel Remove Customer Data Remove Marketing Remove POS
article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers.

article thumbnail

Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. The question is, what’s the difference between the Shopify POS Lite app, and it’s Pro alternative?

POS 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The essential metrics your retail POS software can track

iVend

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. Retail analytics has taken on an even more important role, and your retail POS software can track, analyse and make reports available in real time for super-smart, data-driven decision making.

POS 81
article thumbnail

The Complete QuickBooks POS Review 2021

Ecommerce Platforms

QuickBooks POS is a feature-packed Point of Sale system created by Intuit. The brand has emerged as a leading player in the accounting application market with its flagship products Turbo Tax and QuickBooks. Intuit primarily caters to small and medium-sized enterprises and so is the case with their QuickBooks POS product.

POS 104
article thumbnail

The Rise of Real-Time CDP

Retail TouchPoints

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

article thumbnail

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing. How is your digital marketing impacting traffic to your store? Is your physical space incorporating digital signage and wireless POS systems?

article thumbnail

Connect Your In-Store Experience to Your Online Marketing Strategy

Optimizely

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Marketing 299