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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

Let’s explore five key UCC trends and how retailers can leverage them to not just survive but to thrive as we move into the post-pandemic retail environment. Trend 1: Fully integrated communications technologies streamline experiences for optimal convenience.

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. What is Big Data and Why Should You Use it?

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The Rise of Real-Time CDP

Retail TouchPoints

This is where an insights-led customer data platform (CDP) comes into play, as it helps businesses accurately understand and assess their customer needs and aspirations and tailor a relevant experience that aligns with their requirements. An agile infrastructure captures and ingests this clickstream/real-time data.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 293
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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Here are our favorite Slack apps for project management. Add-On Slack Apps for Collaboration.

Marketing 287
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Multi-touchpoint commerce. Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. B2B marketers must be prepared to meet their customers via any touchpoint. trillion prize. Their investments in these technologies will pay off.

B2B 141