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The Rise of Real-Time CDP

Retail TouchPoints

This is where an insights-led customer data platform (CDP) comes into play, as it helps businesses accurately understand and assess their customer needs and aspirations and tailor a relevant experience that aligns with their requirements. An agile infrastructure captures and ingests this clickstream/real-time data.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

How to Inspire Customer Loyalty with an Assist from AI Brands can now replicate a positive in-store experience online, but the right AI products can equip them to level up when it comes to personalization. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

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6 Mobile Ecommerce Trends to Drive Sales

SellBrite

All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. Conscious Ecommerce.

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The essential metrics your retail POS software can track

iVend

You can use this data to ensure best sellers are always in stock, and create discount programs to sell off the slow movers. Customer data tracking – understanding customer behaviour is the first step to creating personalised loyalty and marketing campaigns.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore! This blog will take you to discuss the latest digital and online marketing trends in 2023, and how marketers can prepare and respond to these market trends.