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Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

Although investments in loyalty programs demonstrate that many brands recognize the value of community, it’s impossible to build community through a single channel. Instead, brands need to nurture a sense of community across multiple channels and provide relevant experiences in both digital and in-person mediums.

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . Optimizing the users' experience might prove to be a labor-intensive exercise especially for a beginner in the retail business.

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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

That’s why now is an opportune time to evolve the antiquated perception of conventional customer relationship engagement as a bland, generic, linear journey. To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. Reimagining CRM.

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Email marketing surpasses all other marketing channels in driving purchases. Let’s explore five steps for using email to nurture interest and win customer loyaltyLoyalty & Reward Program Insights from Smile.io Purchasing one violates the core tenet that email marketing is a permission-based channel.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. If you haven’t done this exercise, take a few minutes to imagine this: Someone walks into your store, looks around, and exclaims, “Oh my god! Who will have the most use for them?

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5 Tips For Building a Successful Loyalty Program

Omnisend

A great example of a gamified loyalty program is Nike’s NikeFuel app. Members can use the NikeFuel app to upload their exercise activities, monitor their training, and compare their progress with others. Reebok has a new approach to customer loyalty, which could be less costly than a gift-based incentive scheme.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

The authors created a strategy canvas exercise that’s designed to help businesses figure out where there’s an opportunity to stand out. The result of the exercise is a value curve showing the level at which competitors in your industry meet each factor in comparison to your business.

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