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Peloton Launches Key Products in U.S. Amazon Stores

Retail TouchPoints

Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. It’s a profit exercise, not a revenue optimization exercise.”.

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Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up

Retail TouchPoints

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The retailer reported “ triple-digit digital growth” for the year alongside 60% overall revenue growth as customers stocked up on apparel for their at-home exercise routines, according to The Evening Standard.

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Peloton Expands Relationship with Amazon to 2 New Countries

Retail TouchPoints

in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. “Peloton’s collaboration with Amazon increases access to Peloton’s connected fitness products and the vast library of thousands of instructor-led fitness and wellness classes.”. Peloton’s entry on Amazon U.S.

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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

In fact, it’s now central to how Stitch Fix shows up for customers across channels. We lean into more traditional merchandising-type exercises for this, looking at our brand matrix and looking at assortment balance. Our teams are focused on how to bring some of these big themes to life,” Choy said.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. If you haven’t done this exercise, take a few minutes to imagine this: Someone walks into your store, looks around, and exclaims, “Oh my god! Who is most interested in your products?

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. It again leans into this idea that exercise should be approachable for everyone — not just for top athletes. ??

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