article thumbnail

The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

article thumbnail

Exercising Personalization with Dynamic Yield

Dynamic Yield

Exercising Personalization for Real Results with Decathlon Currently available on demand About the Talk: This year’s CX1 WORLD once again brought together the leading CX champions to share their expertise in customer experience and customer loyalty to the virtual stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

The traditional argument for customizing a purchase experience goes like this. Customer loyalty improves when retailers use customer preference data to customize a buying experience. learning mode, exercise mode, etc.) Their overwhelming behavior: they get into modes. help them maximize their impact (e.g.,

Customer 252
article thumbnail

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers.

article thumbnail

5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Let’s explore five steps for using email to nurture interest and win customer loyalty.    The State of Ecommerce Customer Loyalty in 2023 Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2023.

article thumbnail

3 Ways To Boost Post-Purchase Customer Experience And Loyalty With Yotpo And Lateshipment.com

lateshipment

Are you up for a simple exercise that will predict how successful your business will be? What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button? Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience.

article thumbnail

5 Tips For Building a Successful Loyalty Program

Omnisend

A great example of a gamified loyalty program is Nike’s NikeFuel app. Members can use the NikeFuel app to upload their exercise activities, monitor their training, and compare their progress with others. Reebok has a new approach to customer loyalty, which could be less costly than a gift-based incentive scheme.