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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 290
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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

With over 95 million active buyers , Etsy makes it easy to find your ideal audience, if you’re selling unique, creative items, such as handmade, custom products, or vintage finds. It’s also a great platform for connecting with loyal, long-term customers, as around 40% of the sales on Etsy come from repeat buyers.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. Keep It Local.

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Customer Base. eBay is a leading online marketplace where just about anything (both new and used, but mostly new) is sold to a largely American customer base looking for well-priced and often mass-produced items. If building a loyal customer base is essential to your business strategy, Etsy is a good place to set up shop.

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

You need a solid brand to stand out from your competitors and capture your customers’ attention. There is a preconceived notion that retail teams can do little about their brand’s image if their products are sold through third-party channels. Improved market coverage, which positively impacts your brand awareness.

eCommerce 105
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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. It’s that level of customer obsession that has garnered them a 70% return rate of first-time Disney visitors and over 85 years as one of the world’s most trusted brands. What is Customer Obsession? What is Customer Obsession?

Customer 289
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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

Check out Etsy’s Seller Handbook for some great tips on how to sell craft supplies.) Whether your wholesaler ships the product to you or dropships to your customer, you need a partner that can provide quality. With the right production partner , you can sell custom items and then dropship them through your supplier. (If

Jewelry 133