The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share
BigCommerce
JUNE 5, 2018
Amazon edges near $1 trillion in market value. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor.
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