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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion in 2017 and are expected to reach 4.9 trillion in 2021.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

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Omnichannel vs. Multichannel: How to Know the Difference

Omnisend

Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems: Style inconsistencies between channels. Miscommunication between channels.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Ecommerce stores, on the other hand, are online platforms, where customers can purchase products using credit cards and other digital payment methods, and have them shipped to their homes, or a pickup location. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. What is Ecommerce?

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