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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Each box includes a FabFitFun magazine that features articles geared towards topics like wellness, style, and entertainment. Similar to the online experience, the magazine is packed with helpful resources and emphasizes the importance of community. Their product packing design also follows this philosophy.

eCommerce 139
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Trends Analysis: QR codes and the eCommerce Experience

ESW

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. At the moment, Amazon’s QR codes will take you from a magazine to an Amazon product page, writes TechCrunch’s Greg Kumparak. While they may have become a joke in the west, their popularity has continued to rise in Asia.

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60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

The store is integrated with the commonly used social media channels and the widgets are placed in the footer not causing any disturbance to the viewer. Fashion Bunker. One of the few stores which focus on kids' fashion. Their ‘ Fashion Glossary ’ allows customers to quickly find what they want to buy. ThreadSence.

Clothing 171
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How Visual Outfitting Helps Brands Create Inspiration at Scale

Retail TouchPoints

Some fashion retailers today use visual outfitting to help them carve out fresh brand positioning and show product versatility. Once high-quality visual outfits are associated with every product, brands can then create look books, galleries and other interactive features they can distribute across all of their channels.

Fashion 287
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Ecommerce Statistics

Ecommerce Platforms

63% of millennials prefer to have their basic customer support questions answered by chat versus traditional channels. Of those who prefer live chat, 79% said they did so because they get their questions answered quickly, 51% did so because they could multi-task, and 46% agreed it was the most efficient communication method.

eCommerce 187
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Learning from Target’s Ability to Create Rabid Fans and Emotional Connections

eCommerceFuel

Andrew : You guys hear so much about, like oh, multi-device and, you know, omni-channeling all this stuff and they use there, right it off, and I’m like, “Yeah, right how much do it happen?” Andrew : Wow, do you do this too, Carrie? Carrie : I don’t do that. Laura : You aren’t hard core. Carrie : They do.