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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 251
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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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Liverpool ONE Welcomes New Fashion Retailers and Engaging Activations

365 Retail

Liverpool ONE has recently enhanced its retail offerings, adding a range of new stores and exciting activations from both well-established UK fashion brands and emerging online favourites. This store is central to White Stuff’s ambition to evolve into a multi-channel, contemporary lifestyle brand.

Fashion 65
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Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

Retail TouchPoints

The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein. Now through December 15, consumers can call the new Holiday Party Hotline , a dedicated phone line that will help answer their most pressing fashion questions.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. “We could not have found a better partner in ASOS, the world leader in fashion for the 20-something customer and?are ”

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Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Retail TouchPoints

and Canada, and debuts with a slate of top TikTok and Instagram influencers in the lifestyle, beauty and fashion categories. The Collabs marketplace will streamline the process for both merchants and creators to find mutually beneficial partnerships that align with their brands and audiences. Other creators in the U.S.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.