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Neiman Marcus All-Digital Fashion Campaign Merges Aspiration And Realism

Retail TouchPoints

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic. We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”.

Fashion 203
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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. Luxury fashion is created by the best designers in the world. Digital channels will be essential for luxury brands going forward. Start by thinking about the channels you want to target. Selling to high-end consumers requires a different approach.

Marketing 363
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Fashion Omnichannel Retail: Get Started NOW!

OrderDynamics

Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. Regardless of the purchase method and channel, nothing beats that instant gratification of getting the item on the very same day. Why Omni-channel?

Fashion 48
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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry sales experienced a strong rebound earlier this year, as more people began to venture outside of the home and re-engage in activities with friends and loved ones.

Jewelry 157
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. Now, many of them are bigger than they were [pre-pandemic].”.

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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor.

Gifts 240