What’s Driving the Explosion of Retail Media (and How to Get in on the Action)
Retail TouchPoints
JULY 15, 2022
Every one of the Top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something about where this trend is going (hint: toward ubiquity). It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1
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