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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. Let’s take a look at some of the factors that can help, and then look at some of the ways SEO can fail you.

SEO 58
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9 Digital Marketing Tips for the Holidays

Kissmetrics

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. Don’t wait for the New Year to make a change; try a new marketing channel this holiday season.

Marketing 307
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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. For example, if somebody wants to shift from an SEO Consultant to a Senior SEO Strategist, they can work with their supervisor to plan a path to the next level.

eCommerce 103
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Amazon SEO Strategies, Tools & Expert Advice For Better Product Rankings

eCommerceFuel

Ranking products on Amazon relies on three things: Traffic to your Amazon listing The conversion rate of said traffic Reviews (positive reviews, of course) That is the secret sauce of Amazon SEO. A basic list, but it’s the fundamentals of Amazon Search Engine Optimization (SEO) where most sellers go wrong.

SEO 34
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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. This would be an averaging method.

Customer 350
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Niche PPC Strategies. Which channels did they invest most in? Sports & Outdoors. Sports & Outdoors Cyber Week 2017 YoY GMV.

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Kickstart Your Online Store Sales With an eCommerce Podcast

eCommerceFuel

For example, host a Shopify podcast or running podcasts on multiple channels such as Apple or Overwatch. The assumption is that outdoor activities, such as mountain running, will be one of your buyers’ core interests. If you want a low effort quick ROI option traditional marketing like PPC ads is probably going to be more appealing.