Kissmetrics
DECEMBER 2, 2021
While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. Email marketing generates on average $36 for every $1 spent , making it the highest returning marketing channel.
Inflow Insights
JULY 29, 2019
We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. For example, one colleague loves the outdoors: hiking, camping, and offroading. In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth.
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ChannelAdvisor
APRIL 13, 2017
While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. There are a host of variables that go into PPC that SEO cannot help. How SEO Can’t Help. One of the biggest ones is ad spend. Contact us today to see how we can help!
eCommerceFuel
JANUARY 15, 2021
For example, host a Shopify podcast or running podcasts on multiple channels such as Apple or Overwatch. The assumption is that outdoor activities, such as mountain running, will be one of your buyers’ core interests. If you want a low effort quick ROI option traditional marketing like PPC ads is probably going to be more appealing.
BigCommerce
NOVEMBER 28, 2017
Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Niche PPC Strategies. Which channels did they invest most in? Sports & Outdoors. Sports & Outdoors Cyber Week 2017 YoY GMV.
Store Growers
OCTOBER 26, 2017
There are more PPC tools out there than there are interesting facts to gather. So if you’re selling outdoor furniture, you’re looking for other outdoor furniture stores, not a store like Walmart which sells a bit of everything. Key Competitor Insights. How much Adwords traffic do your competitors get? the revenue.
Kissmetrics
MARCH 2, 2021
What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.
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