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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. 65% of marketers use automation in email marketing, making it the most automated marketing channel.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

“We all know how digitally savvy the Chinese consumers are and how fast they’re able to embrace new technologies,” said Janet Wang, Head of Alibaba’s luxury division in a statement. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Branding should be central to every decision your company makes, including: Your social media posts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Images are a key element of branding.

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UK Shoppers and Retailers Defy Predictions with Optimistic Spending Plans for Black Friday Cyber Monday 2023

365 Retail

The Rise of Omni-Channel Retail Despite the digital age, in-store shopping remains popular, with 33% of UK consumers preferring it over online browsing (39%). Social media platforms are also becoming a viable shopping avenue.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.