365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

ROI Revolution

SEPTEMBER 29, 2023

To start discovering untapped growth that is awaiting your brand, download the white paper now! Digital Marketing Opportunity #1: Streamline Audience Segmentation Picture this: Your teams work tirelessly to create and execute campaigns across various channels. This inefficiency drains your budget and diminishes your ROI.

White Paper 78

White Paper Consumer Marketing Books 78

Retail TouchPoints

SEPTEMBER 22, 2022

Today 96% of Chinese consumers shop online-offline, or cross-channel. To help the brands it supports prepare for this brave new frontier in retail, Tmall Luxury Pavilion plans to release a white paper in conjunction with consultancy Roland Berger this month sharing the results of these online experiences.

White Paper 208

White Paper Customer Multi-channel Fashion 208

Ecommerce Platforms

SEPTEMBER 14, 2018

It should include content topics, social media updates you’ll post and days for publishing content. For instance, HootSuite helps you manage all social media posts before time based on peak engagement hours. These include assigning topics for the pieces, replying to social media comments, following leads.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

Kissmetrics

MAY 2, 2018

Marketers use a wide variety of channels, types, and formats for their content. Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. Blog series to ebook, for example. Or infographics.

White Paper 236

White Paper Webinar Social Media Blog 236

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

Kissmetrics

APRIL 1, 2021

When trying to reach a particularly small target audience, you must consider which social media platforms they use regularly. For example, research shows you’re better off reaching millennials on Facebook when it comes to social media. Which social media channels do they prefer?

Marketing 209

Marketing Social Media White Paper Webinar 209

ROI Revolution

MAY 23, 2022

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. 96% of Gen Z social media users have watched videos under four minutes long in the past month, with 93% watching videos over 20 minutes in the past month. Social Media Video.

Social Media 78

Social Media eCommerce White Paper Mobile 78

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Images are a key element of branding.

White Paper 419

White Paper Clothing Outdoor Improvements 419

FastSpring

SEPTEMBER 23, 2021

Align Affiliates and Your Other Marketing Channels. It’s essential to get all of your marketing channels on the same page so you can work with your affiliates to amplify one consistent brand message. Check out our white paper on how to drive affiliate activity. Looking for more help leveraging your affiliate network?

White Paper 146

White Paper Multi-channel Social Media Download 146

Sailthru

OCTOBER 3, 2023

Publication dates Live URLs Distribution channels (blog, e-mail newsletter, other industry website, etc.) Social media efforts and budget Promotion efforts and budget Moderation of comments Metrics/KPIs Content ideas and brainstorming results Does the above seem daunting?

White Paper 78

White Paper Social Media Document Blog 78

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. The page usually has a goal like: sales email list sign-ups white paper downloads.

Social Media 348

Social Media eCommerce Download White Paper 348

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. We sat down with design visionary Jean-Pierre Lacroix, President and Founder of Shikatani Lacroix Design , to discuss the emerging need for humanizing the digital experience.

Customer Data 254

Customer Data Customer White Paper Technology 254

Kissmetrics

MARCH 15, 2021

Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, people use email more than other platforms.

Marketing 361

Marketing White Paper Download Social Media 361

Kissmetrics

FEBRUARY 12, 2018

Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing. Facebook Messenger is the fastest growing channel in the world. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). Chatbots are the answer.

Marketing 237

Marketing Webinar White Paper Presentation 237

Retail TouchPoints

JUNE 3, 2021

Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content. Given the high and growing costs of customer acquisition, retailers have to look beyond outbound marketing.

Marketing 174

Marketing White Paper Social Media Mobile 174

365 Retail

OCTOBER 30, 2023

The Rise of Omni-Channel Retail Despite the digital age, in-store shopping remains popular, with 33% of UK consumers preferring it over online browsing (39%). Social media platforms are also becoming a viable shopping avenue.

Social Media 59

Social Media Retail Shopify Technology 59

ecomdash

NOVEMBER 27, 2018

For this, it’s best to use social media and email newsletters, which brings us to our next point… Increase social media and email signups. Increase cold traffic to your channels. Social media updates. White papers/ebooks. Trending Social Media Tags. Infographics.

Social Media 85

Social Media eCommerce SEO White Paper 85

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

Inflow Insights

JANUARY 3, 2021

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Liveintent

SEPTEMBER 8, 2021

While there’s nothing wrong with a standard offer, like free shipping or 10% off the first order, pairing those types of offers with something like a free eBook, white paper, video, or access to a community will help connect your brand’s story to the prospect or customer in a more meaningful — and lasting — way.

White Paper 71

White Paper Social Media Shipping Arts 71

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Focus on fulfillment processes.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Digital marketing has come a long way since the term was first used in 1990.

Blog 88

Blog Marketing SEO Article 88

ROI Revolution

OCTOBER 4, 2021

CVS: The CVS Media Exchange (CMX) launched just last year. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available?

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

Inflow Insights

JANUARY 3, 2021

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — Social Media Logins. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

SEPTEMBER 6, 2021

Is your brand effectively leveraging one of the most lucrative advertising channels available? In this white paper , you’ll uncover insights like: The who, what, and when behind the impact of third-party cookie deprecation. But right now, programmatic buyers rate their organizations’ readiness for cookie deprecation at only 3.5

White Paper 78

White Paper Social Media Webinar Consumer 78

ChannelAdvisor

FEBRUARY 28, 2019

eBook] Social Media Marketing Guide for E-Commerce Sellers. White Paper] Selling in the Age of Social Commerce. Since launching with ChannelAdvisor, Scarpetta has expanded to 22 marketplaces, synced inventory across all channels and even grew its international sales by 1,000% in one year. Seller Resources.

eCommerce 49

eCommerce White Paper Webinar Social Media 49

Kissmetrics

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. For this reason, you can’t expect to build a popular blog without building up your social profiles. From running Facebook and Twitter ads, to manually growing your follower counts, you need to focus on your social media game. Don’t rely on only one traffic channel.

Blog 263

Blog White Paper Article Marketing 263

ROI Revolution

AUGUST 1, 2017

These ads show up directly in a user’s news feed and generate more clicks at a lower cost per click than any other social media ad unit ROI has tested. Retargeting is a MUST strategy that typically outperforms any other paid marketing channels. Facebook has a veritable monopoly on the social media scene.

Social Media 68

Social Media Mobile White Paper Other 68

ROI Revolution

JULY 31, 2023

Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? But you don’t have to walk blindly into your brand’s holiday ecommerce strategy.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

eCommerceFuel

NOVEMBER 16, 2020

It definitely isn’t posting every hour on your social media platforms. Neither is it stuffing your online marketing channels with hard-selling CTAs. For instance, you can use social media marketing to capture the attention of your audience. Social media and messaging applications may be all the rage at the moment.

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

BigCommerce

AUGUST 17, 2018

All you need is a piece of white paper to use as a background. By providing links in emails, we were able to prevent additional contacts through our customer support channels. Engage with customers on social media. Having alt tags on all images is absolutely necessary.” ” Tommyy commented. Use Smile.io

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Payoneer

MAY 18, 2018

Word of mouth is only getting stronger today since it also happens online on social media, forums and review sites. Millennials, on the other hand, prefer to chat with a company via social media and expect an immediate response. So, choose your channels wisely and be active! Active Social Media Presence.

Customer 35

Customer eCommerce Social Media White Paper 35

ROI Revolution

OCTOBER 6, 2021

31% of companies now ask customers for less data, while 29% have lowered their social media advertising spend. 41% of digital marketers have considered adopting new advertising channels and/or platforms to align with new privacy regulations. 27% of companies have appointed a chief data officer. August 18. on a scale of 1-5.

Consumer 78

Consumer eCommerce White Paper Marketing 78

ROI Revolution

JANUARY 13, 2022

update in April of 2021 created a headache for many brands that rely on social media or other iPhone app advertising to make sales. Even major social media platforms haven’t been immune to the impact of the iOS update. 27% of digital marketers say their company has lowered social media ad spend in response.

Consumer 78

Consumer eCommerce Mobile Social Media 78